She’s absolutely required to call me Daddy or Sir, and if not, punishment will ensue.There’s something amazing about having a person put their total trust in you and let you completely control and use their body."– shanec41efd26c7 "Me and my ex had a party and in the middle of it we stealthily made our way to the back room and while we were having sex I tied her up.Up until now dating apps, not to be confused with online dating websites, have had a male heavy demographic—that is, until Tinder came along.Tinder is the latest in a slew of location based hook-up partner finding apps that use GPS to locate future sex-mates. But, it's different than Blendr, the other "Grindr for straight people," and the dozens of others of dating apps out there in one critical aspect: women are actually using it.This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.No wonder we’ve all had those text message misunderstandings that make us look we’re in a Three’s Company episode. We presume that everyone is busy and feel like we’re interrupting them when we call them.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.Here's how: Authenticity: Facebook's vehemence when it comes to real names and (general) culture of actual identities ensures that what you see is what you get."It connects through your Facebook so it made me feel a little more secure with the people being real," admitted Her Campus's Meghan Cramer while reviewing the app.Tinder's founders bragged to us about the number of female users when it launched last October, and though they didn't have fresh numbers, the app has received a lot of vocal approval from women online, including female tech writer Jenna Wortham, who says "there’s something about Tinder’s simple, flirty interface that is undeniably fun." This acceptance might have something to do with the fact that unlike every other hook-up app out there, which were birthed by men, as Ann Friedman notes in So far hook-up apps haven't catered to women because they lack certain protections that the XX-demographic likes when meeting potential sexual partners, argues Friedman: "women want authenticity, privacy, a more controlled environment, and a quick path to a safe, easy offline meeting." Perhaps because of its single female voice, Tinder offers a lot of those things mostly by way of Facebook.The app syncs up with the social network in a "cleverly discreet" way, as Wortham puts it.